Case Studies

2737 W. Diversey Avenue 

8,000 SF Fire House | Avondale

Project Overview

NelsonHill was hired by GW Properties to sell a history renovation of an original fire house at 2737 W. Diversey. With an asking price of $1,950,000 ($243 PSF) – NelsonHill was pushing to achieve a record say price for a vacant building of this caliber in the Avondale Neighborhood. NelsonHill came up with a powerful signage strategy with 8’ x 25’ wide banner capturing the visibility of 150,000 cars per day on Kennedy Expressway. Signage cost to NelsonHill was $4,000.

The subject property is a 8,000 SF two-story building, with a 4,000 SF basement on a 9,000 SF Site.


NelsonHill’s mandate was to reposition the property for highest and best use and find the highest paying buyer which was most likely a user drawn high visibility off the Kennedy Expressway. The challenges were the property had limited parking and still needed approximately $450,000 in renovations to finish the building to office grade.
NelsonHill achieved a sale of $1,800,000 ($225 PSF) – a record sale at the time for this type of building in Avondale.